Head Of Brand Activations H/F chez Motul

Member of the Motul Global Leadership team and reporting to Motul’s Chief Brand & Communication Officer, the Head of Brand Activations is the guarantor of the best activation and respect of the Motul brand image, oversees Motul’s communication strategically & operationally through 4 main pillars :
Responsible for the elaboration and the management of the partnerships strategy within the Motul Group. In collaboration with the different stakeholders (Brand & Comm team, BUs, R&D, Product, CoE Market, Chief Business Officer) he/she designs, plans, implement and report on Brand Activations to support the company’s strategic objectives.
Managing a team of 4/6 people, the Head of Brand Activation is responsible for the strategy and implementation of Motul’s communication and business strategic plan :

SPONSORSHIP & PARTNERSHIPS
With the support of a Sponsorship manager :
Build & Implement Sponsoring & Partners (incl. OEM) Strategy :
· Define a new Motul partnership territory inline with the brand narrative (brand strategy) and business strategy
· Benchmark, identify and source the right strategic partners to meet the brand and company’s objectives.
· Build, answer, nourish and coordinate a network that can feed the brand partnership territory
· Negotiate, contractualize, deliver, monitor and align Motul’s & partner’s benefits for each sponsoring deals.
· Coordinate with Stakeholders the implementation of these benefits into concrete 360°activation plans throughout the year
·Transmit, delegate & monitor to the stakeholders (BUs, Brand & Comm, Product, R&D…) the benefits negotiated to help them transform into concrete activations and maximize the output of each contractual counterpart and yearly assess the outcomes
· Set up a ROI approach and the appropriate tools to mesure & monitor

Brand representation :
· Represents the Motul brand across the world in the motorsport sector
· Point of contact for all the sponsoring global activities
· In charge to rollout the right opportunities to the right stakeholders within the group
· Guide and challenge the BUs approach and initiatives on the partnerships

EVENTS & ACTIVATION
With the support of an Event manager and an Event coordinator :
Manage strategically and operationally all gold event (corporate) happening in the world :
· Plan, manage & coordinate all activations involving Motul presence in External gold event worldwide (MotoGP, Dakar, WEC, Retromobile…)
· Build and Coordinate with Stakeholders the implementation of all the activation plan before, during and after the event (Team members, product dept., R&D, BUs…)
· Plan, manage & coordinate the Motul VIP programs related to gold events (Motul Experience) and Motul booth on same events