Chargé.e de campagne marketing digital chez Harmonic

Harmonic, the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry’s first virtualized cable access solution, enabling cable operators to deploy gigabit internet service more flexibly to consumers’ homes and mobile devices. More information is available at http://www.harmonicinc.com.

We’re looking for a high-energy and motivated team member with a passion for communications.

As our Digital Campaign and Strategy Specialist, you will play a pivotal role in shaping and executing digital marketing strategies that bridge the gap between our content and event marketing teams. You’ll be the mastermind behind campaigns that not only attract but also nurture leads through personalized, automated journeys.

Your insights and data-driven approach will ensure every campaign not only meets but exceeds its goals.

Align Strategies Across Teams

• Collaborate closely with the content and event marketing teams to ensure seamless integration of digital campaigns with broader marketing initiatives.
• Develop comprehensive digital strategies that support content and event marketing goals, ensuring a unified approach across all digital channels.

Campaign Development And Execution

• Design, implement, and manage multi-channel digital marketing campaigns, including email marketing, social media, PPC, and display advertising.
• Leverage marketing automation tools to create personalized, scalable campaigns that engage and convert prospects throughout the customer journey.

User Journey Optimization

• Map out and optimize customer journeys, ensuring that each touchpoint is strategically designed to move leads through the funnel efficiently.
• Develop and manage lead nurturing programs that utilize automation to guide prospects from awareness to decision-making stages.

Analytics And Reporting

• Track and analyze campaign performance using analytics tools such as Google Analytics, HubSpot.
• Provide detailed reports on key performance indicators (KPIs) and use insights to optimize future campaigns, ensuring maximum ROI.

Innovate And Automate

• Continuously explore new tools, trends, and technologies to enhance our digital marketing efforts.
• Implement and refine automated processes that improve efficiency, reduce manual effort, and enhance the effectiveness of marketing campaigns.

Profile

Experience

• 3+ years of experience in digital marketing, with a focus on campaign management and strategy.
• Proven track record of successfully executing multi-channel digital marketing campaigns.

Skills

• Strong expertise in marketing automation platforms (e.g., HubSpot) and a deep understanding of CRM systems.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Creative and innovative mindset with the ability to think strategically and execute methodically.
• Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
• Fluent in English.

Attributes

• A self-starter with a strong sense of ownership and accountability.
• A collaborative team player who thrives in a fast-paced, dynamic environment.
• An excellent communicator with a keen eye for detail and a passion for driving results.

What You’ll Get From Us

• A hands-on experience from strategy creation to execution and analysis, offering you a full 360° view of digital campaign management in a B2B environment.
• The opportunity to push your creativity and technical skills in a company that values innovation and out-of-the-box thinking.
• A supportive work environment that encourages personal and professional growth, with modern workspace and flexible hours.

At Harmonic, we believe that building and nurturing a global team with diverse backgrounds and voices is critical to our success. Together, we achieve excellence through creativity and innovation, build relationships based on integrity and mutual respect, and deliver the highest quality in every aspect of our business for the benefit of our employees, business partners and shareholders.

Les + Harmonic :

• Flexibilité dans l’organisation du travail.
• Des locaux récents et modernes.
• Des événements conviviaux (Hackatons, petits-déjeuners, Welcome Day, challenges entreprise…).
• Employee Stock Purchase Plan (achat d’actions à prix réduit d’au moins 15%).
• Attributions annuelles d’actions gratuites en fonction de la performance et de l’impact du poste occupé.
• Mutuelle complémentaire offrant de très bonnes garanties et prise en charge à 90% par l’entreprise.
• Des cours de sport animés tous les jours par des coachs diplômés.
• Carte tickets restaurant, chèques vacances.
• Accès à un CSE : voyages, emprunts de matériel (jeux, livres, consoles, bricolage, sono…), remboursement des activités et loisirs…
• Et + encore !