Brand Marketing Manager - 6 MONTHS STA chez Chandon

Position

Based in Paris and reporting to the Chandon Marketing & Communication Director, the Brand Marketing Manager is responsible to drive the Awareness, desirability and sales on a Global level. She/he is responsible for the brands strategic planning and marketing developments at global level defining creative platforms for the brand and developing all tools for the brand for the markets.

She/He will be one of the key point person for Chandon marketing globally. This is a hands-on role which requires both strategic thinking and managing a close relationship with the Markets. You will need to work flexibly and collaboratively with the winery, markets and Chandon marketing and communications teams in the definition & implementation of marketing strategy in the markets.

Job responsibilities

Brand strategy and equity

• The owner of the brand DNA and codes and ensures consistency of brand execution globally.
• Develop strategic business reviews to identify challenges & opportunities i.e. : identify where to play, how to win.
• Collaborate with global consumer insight and markets to analyze category opportunities and identify key consumer targets and activation strategies to win
• Develop global brand strategy to capture these opportunities: Brand vision, overall brand strategy, marketing strategy, marketing mix, DNA, positioning.
• Proactively develop long-term marketing plans based on accountable consumers behaviors, that excite and answer markets’ needs. This strategic roadmap should be built to achieve global Chandon ambitions and should be embodied and reflected in budget, 3Y plans… This roadmap should be implementable given the A&P investment.

Be the point person for Maison Chandon for all the global markets requests and demands on his/her franchise.

A&P budget development

• In the framework of the budget process, own & develop brand central A&P budget
• Provide brand budget guidelines to regions/markets that include global and local A&P spending initiatives
• Provide feedback to regions on marketing calendar & budgets

Brand identity, Innovation, packaging

• Develop creative brief for global Marketing plans
• Lead agency selection process, production execution in an agile way
• Lead the innovation strategy on your Franchise in close partnership with operations and commercial teams to deliver 360 programs to markets with leadership and influence

Content Strategy Management

Together with internal partners (corporate stakeholders and Markets), set the strategy, measure success, and drive impact around priority campaigns and programs.

• Manage and strategize content and editorial calendar building and execution with engaging and relevant content for our customers and prospects with effective storytelling, elevating thought leadership and supporting pipeline growth
• As part of the marketing team, you will develop a wide range of content for every stage of the funnel across media including social media, e-com, and other content assets.
• Based on a deep understanding of our Markets and consumers needs to produce engaging and relevant content that improves customer engagement, builds awareness, and ultimately drives sales.

Off and on-premise visibility & activation

• Define brand global merchandising strategy & guidelines in a timely way
• Develop brand merchandising, POS and promotion tools at global level
• With the local markets define the product experience and visibility programs in on-premise
• Receive and give guidance on locally generated initiatives

Activation development

• Define needs and key brand initiatives to support the brand strategy while providing content, assets and playbooks to win locally
• Drive the development of Chandon brand strategy into execution across the touchpoints with our consumer target in the markets.
• Develop the communication platform and creative brief, working closely with key markets.
• Lead agency selection process, production and execution
• Develop guidelines and share with MH Marketing and the markets
• In collaboration with social content Manager and E-commerce teams, develop the yearly marketing and content plan for his/her franchise based on Brand’s strategy and key bets
• Co-monitor / approve content strategy needed for on and offline.

Profile

Education : Business School, Master in Marketing

Languages: English proficiency level, French is a plus.

Required experience

• Minimum 8 years of experience in Marketing with a strong track record of success
• Proven experience building highly desirable premium brands, ideally within the wines & spirits, luxury goods, or cosmetics industries.
• Demonstrated understanding of diverse business models and market dynamics.
• Solid project management experience with history of influencing senior leadership
• A hands-on person, results oriented individual capable of managing both operational and strategic initiatives

People management experience is a plus

Key competencies

• Interpersonal skills : consumer oriented, strong ability and appetite for collaboration, attention to detail and taste for excellence, driven for innovative and creative solutions, excellent communication skills, mastering art of synthesis
• Leadership skills : influence and strategic thinking, critical thinking, ability to challenge the status quo with assertiveness.
• Marketing acumen : Strong ability to activate powerful brand platform, drive brand strategy, focus on impact to achieve the results, combine intuition & insight in decision making, challenger mindset. : product development, insights and analytics, trade programs, 360 communications, digital…
• Global agility : ability to navigate multi-cultural and cross-functional environments. Capability to work with and engage multi-cultural teams in markets and Maison.
• Adaptability & resilience : Capacity to deal with ambiguity and complexity within a matrix organization