CRM & Loyalty Exclusivities Project Manager M - F H/F chez Lacoste
Les missions du poste
Chez Lacoste, nous nous engageons à faire de l’égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l’égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l’élégance va au-delà du style et où chacun/e d’entre nous a la possibilité de réaliser son plein potentiel.
Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste’s client strategy on a worldwide level by implementing new loyalty mechanics, benefits or experiences, as well as enhanced loyalty journeys.
The Client Loyalty & Experience Team works transversally with following teams:
– Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc)
– Local business teams in 20+ markets (Marketing / CRM / Digital / Retail)
– IT & Product teams (CRM IT, Retail IT, Digital Product teams)
Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty Exclusivities Project Manager.
Overallmission:
As the CRM & Loyalty Exclusivities Project Manager, you are responsible for the annual roadmap of our member benefits & experiences, in order to engage & animate our community of loyal customers.
Defining Membership exclusivities:
– Lay out the annual calendar of member experiences aligned with Lacoste’s activity plan
– Recommend new approaches for member exclusivities to keep bringing new news to our members in line with Lacoste’s strategic priorities
Implementing each new member exclusivity:
– Brief Lacoste teams & external suppliers on requirements & manage feedback loops
– Brief & develop a 360° communication toolkit
– Coordinate & animate different markets ahead of each launch: EU, Asia, US & Canada, LatAm
– Identify evolution needs for touchpoints (Lacoste website, member experience platform, etc)
Performance monitoring for each season:
– Track performance KPIs (business & engagement)
– Propose improvements & new member benefits
Le profil recherché
Profile: minimum of 5 years’ experience
Expertise:
– Required experience in Customer or Product Marketing
– Strong analytical mindset
Bienvenue chez Lacoste
Chez Lacoste, nous nous engageons à faire de l’égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l’égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l’élégance va au-delà du style et où chacun/e d’entre nous a la possibilité de réaliser son plein potentiel.
Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste’s client strategy on a worldwide level by implementing new loyalty mechanics, benefits or experiences, as well as enhanced loyalty journeys.The Client Loyalty & Experience Team works transversally with following teams:- Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc)- Local business teams in 20+ markets (Marketing / CRM / Digital / Retail)- IT & Product teams (CRM IT, Retail IT, Digital Product teams)Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty Exclusivities Project Manager.Overallmission:As the CRM & Loyalty Exclusivities Project Manager, you are responsible for the annual roadmap of our member benefits & experiences, in order to engage & animate our community of loyal customers.Defining Membership exclusivities:- Lay out the annual calendar of member experiences aligned with Lacoste’s activity plan- Recommend new approaches for member exclusivities to keep bringing new news to our members in line with Lacoste’s strategic prioritiesImplementing each new member exclusivity:- Brief Lacoste teams & external suppliers on requirements & manage feedback loops- Brief & develop a 360° communication toolkit- Coordinate & animate different markets ahead of each launch: EU, Asia, US & Canada, LatAm- Identify evolution needs for touchpoints (Lacoste website, member experience platform, etc)Performance monitoring for each season:- Track performance KPIs (business & engagement)- Propose improvements & new member benefits