CRM Manager H/F chez Yousign

Détail du poste

About Yousign

Yousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules – electronic signatures, identity and document verification, and e-seals – can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant processes for SMEs and mid-sized companies.
Hosted and processed entirely in Europe, we guarantee sovereignty, transparency and reliability. As a certified B-Corp, we combine innovation with responsibility – building trust at the heart of every digital exchange.
We are entering a key moment as we expand from eSignature to the full Digital Trust chain.

About the role

Your mission

We’re looking for a CRM Manager to join our Inbound Marketing team and accelerate the growth of our Self-Serve business.

Your role? Maximize free-to-paid conversion, upsell, and reactivation through personalized, data-driven CRM programs. You’ll work closely with Revenue teams, with direct impact on our MRR.

What you’ll do

Generate Self-Serve MRR (80% of your time)

You’ll own the signup to paid conversion rate and lead all CRM initiatives designed to improve it:

– Build and optimize cross-channel campaigns (email & in-app) that activate, convert, and expand our customer base
– Test, learn, repeat: Run A/B tests, experiment with messaging, and continuously improve workflows
– Launch automated programs using behavioral data-onboarding, nurturing, reactivation, upsell
– Track what matters: Monitor and improve CVR, activation rate, engagement, churn, and CRM-driven MRR

Support teams across the business (20% of your time)

Bring your CRM expertise to other teams:

– Co-manage our newsletter with the Brand team
– Partner with Product on announcements and lifecycle updates
– Support Sales, RevOps, and PMM on CRM-related needs
– Provide clear reporting on all CRM initiatives

Day-to-day, you’ll also:

– Be our internal expert on Intercom and HubSpot (tool knowledge is a strong advantage)
– Manage communication pressure: Make sure prospects and customers receive coherent, relevant, and well-timed messages
– Own the cross-team editorial calendar for lifecycle, marketing, product, and brand communications – ensuring alignment and a smooth customer experience
– Keep data clean, reliable, and lifecycle management consistent across all touchpoints

What you bring

– 3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments
– Data-driven approach: You’re comfortable with metrics, cohorts, dashboards, and experiment design
– Strong grasp of CRM best practices – automation, segmentation, lifecycle messaging
– Business acumen: You evaluate ROI and prioritize accordingly
– Excellent writing skills in French (native) and English
– Customer-centric mindset with an understanding of product-driven communication
– Ability to juggle multiple projects and collaborate across teams

Recruitment process

1 Interview TAM with Laila, Talent Acquisition Manager – 30 min
2 Interview with Lara, Hiring Manager – deep dive into your experience – 45 min
3 Case study presentation – showcase your strategic approach – 1 hour
4 Final conversation with Sophie, Director of Inbound Marketing – culture fit & vision alignment – 30 min

Benefits

– BSPCE (ESOP) – stock options.
– Meal vouchers (Swile): €10.50/day, 50% covered by Yousign.
– Health insurance (Alan): Basic plan at €62.50/month, 50% covered by Yousign.
– Life & disability insurance: 100% employer-covered.
– Wellbeing: Axomove (4 physio sessions) and Moka.care (4 therapy/coaching sessions).
– Transportation: 50% reimbursement for public transport for hybrid workers.
– Leeto: Access to numerous employee discounts (cinema, travel, leisure, sports, etc.).
– Time off: 10 RTT days/year, plus menstrual leave, parenthood benefits, seniority days, and journée de solidarité.
– Additional benefits: 1 volunteering day/year, learning & development budget, and more.

Why join Yousign now?

– A mission that matters in a world challenged by AI-driven fraud
– A vision built on integrity
– A European & sovereign platform
– A certified B Corp
– The golden age of Yousign

About YousignYousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules – electronic signatures, identity and document verification, and e-seals – can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant processes for SMEs and mid-sized companies. Hosted and processed entirely in Europe, we guarantee sovereignty, transparency and reliability. As a certified B-Corp, we combine innovation with responsibility – building trust at the heart of every digital exchange. We are entering a key moment as we expand from eSignature to the full Digital Trust chain.About the roleYour missionWe’re looking for a CRM Manager to join our Inbound Marketing team and accelerate the growth of our Self-Serve business.Your role? Maximize free-to-paid conversion, upsell, and reactivation through personalized, data-driven CRM programs. You’ll work closely with Revenue teams, with direct impact on our MRR.What you’ll doGenerate Self-Serve MRR (80% of your time)You’ll own the signup to paid conversion rate and lead all CRM initiatives designed to improve it:- Build and optimize cross-channel campaigns (email & in-app) that activate, convert, and expand our customer base- Test, learn, repeat: Run A/B tests, experiment with messaging, and continuously improve workflows- Launch automated programs using behavioral data-onboarding, nurturing, reactivation, upsell- Track what matters: Monitor and improve CVR, activation rate, engagement, churn, and CRM-driven MRRSupport teams across the business (20% of your time)Bring your CRM expertise to other teams:- Co-manage our newsletter with the Brand team- Partner with Product on announcements and lifecycle updates- Support Sales, RevOps, and PMM on CRM-related needs- Provide clear reporting on all CRM initiativesDay-to-day, you’ll also:- Be our internal expert on Intercom and HubSpot (tool knowledge is a strong advantage)- Manage communication pressure: Make sure prospects and customers receive coherent, relevant, and well-timed messages- Own the cross-team editorial calendar for lifecycle, marketing, product, and brand communications – ensuring alignment and a smooth customer experience- Keep data clean, reliable, and lifecycle management consistent across all touchpointsWhat you bring- 3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments- Data-driven approach: You’re comfortable with metrics, cohorts, dashboards, and experiment design- Strong grasp of CRM best practices – automation, segmentation, lifecycle messaging- Business acumen: You evaluate ROI and prioritize accordingly- Excellent writing skills in French (native) and English- Customer-centric mindset with an understanding of product-driven communication- Ability to juggle multiple projects and collaborate across teamsRecruitment process1 Interview TAM with Laila, Talent Acquisition Manager – 30 min 2 Interview with Lara, Hiring Manager – deep dive into your experience – 45 min 3 Case study presentation – showcase your strategic approach – 1 hour 4 Final conversation with Sophie, Director of Inbound Marketing – culture fit & vision alignment – 30 minBenefits- BSPCE (ESOP) – stock options.- Meal vouchers (Swile): €10.50/day, 50% covered by Yousign.- Health insurance (Alan): Basic plan at €62.50/month, 50% covered by Yousign.- Life & disability insurance: 100% employer-covered.- Wellbeing: Axomove (4 physio sessions) and Moka.care (4 therapy/coaching sessions).- Transportation: 50% reimbursement for public transport for hybrid workers.- Leeto: Access to numerous employee discounts (cinema, travel, leisure, sports, etc.).- Time off: 10 RTT days/year, plus menstrual leave, parenthood benefits, seniority days, and journée de solidarité.- Additional benefits: 1 volunteering day/year, learning & development budget, and more.Why join Yousign now?- A mission that matters in a world challenged by AI-driven fraud- A vision built on integrity- A European & sovereign platform- A certified B Corp- The golden age of Yousign