Marketing Communication Manager H/F chez Framatome

The Marcom Manager directly reports to the Marketing and Innovation Head; she or he is assisted by Marketing Analysts. The objectives of the role are to increase awareness and visibility of the Framatome brands and offers on the marketplace. Therefore, the scope of responsibilities of the marketing communications Manager are :
Framatome Brand management
– Develop and manage the brands portfolio of Framatome accordingly with the market needs
– Ensure that the defined brand rules and governance are in place and applied throughout the company including its subsidiaries
Marketing Communications
– Define and implement the Corporate marketing plan in relation with the Business Units
– Roll out the marketing plan by using and enhancing our channels (Framatome customer newsletter, Framatome website, social networks, …)
– Develop and manage the global marketing campaigns when needed
– Monitor and analyze web analytics from our campaigns and digital tools and make them available within the organization
Events
– Manage main events to which Framatome participates (WNE, WNA Symposium, NNF, Euronaval)
– Manage the biannual review of events and conferences to which Framatome participates worldwide and ensure that they match Framatome business priorities
– Prepare and share a yearly review with BUs, entities and the management
Sales Enablement
– Together with the technical advisor and the BUs, ensure that the products and services of Framatome are well represented on our promotion platforms : Solutions Portfolio and Engage !
Professional organizations
– Define organizations in which Framatome should participate
– Perform a yearly review of Framatome presence in these events and conferences
– Manage the yearly budget of membership fees
Coordination
– Ensure a proper information and collaboration with the BUs to increase all entities efficiency
– Ensure coordination with the Corporate Communications Department for Brand topics and major campaigns and events