Product Marketing Manager H/F chez Gameloft

Détail du poste

WHAT YOU WILL BE WORKING ON

Main challenge

As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.

What it means on a daily basis

Go-to-marketstrategy(New GameLaunches) :

– Definecompellingmarketingpositioningandexecutecomprehensivelaunch plans for newgames,includingmarketanalysis,USPs,targetaudience insights,pre-order, launchday, andongoinglivemarketingstrategies.
– Manage storepublishing,collaboratewithmarketing teams (Community, PR, UA,Influencers, ASO), andcultivatestrongrelationshipswithlicensorstoensurecohesivecampaignsandsynergisticopportunities.

Live Game Marketing & Roadmap :

– Identifykey moments for livegameactivations,conceptualizeandpresent innovative marketingcampaigns,coordinatemarketing experts toexecutetheannualroadmap, andmaintainstronglicensorrelationshipsfor asset validation and collaboration.

Discount & PromotionStrategy:

– Developand manage the discountcalendaracrossall platforms, set discountrates,leveragepromotionaltools,conductA/Btesting, and monitor sales performance torecommend optimizations.

MarketIntelligence & TrendAnalysis:

– Monitorindustrytrends in gaming and marketing, andanalyzedata toextractkey insights for thegamedevelopmentteam.

Who would you be working with

You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance…

Le profil recherché

WHAT YOU NEED TO SUCCEED

– 3-5+yearsof gaming/entertainmentindustryexperiencein aproductmarketingrole.
– Provenabilitytodevelopandexecutesuccessfulgamelaunch and liveoperationsstrategies.
– Stronganalyticalskillsand a data-drivenapproachto marketing.
– Fluent Englishmandatory.

WHO YOU ARE

– Excellent cross-functionalcollaboration andteamwork.
– Creativethinkingandproblem-solvingto design innovative marketing activations.
– Someonewhoismotivatedabouttheirworkand apassionateabout the gamingindustry!

Recruitment Process

– A phone call with our talent acquisition specialist (30min) :to assess how this role matches what you are looking for and to ensure it aligns with what we are seeking.
– An interview with our Product Marketing Lead (1-hour) : to evaluate your experience, expertise, and alignment with the needs &ask your questions.
– An interview with our Studio Manager(1-hour) : to deepen the discussion, align on strategic expectations, and further explore your approach and vision for the role.

WHAT YOU WILL BE WORKING ONMain challengeAs a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.What it means on a daily basisGo-to-marketstrategy(New GameLaunches) :- Definecompellingmarketingpositioningandexecutecomprehensivelaunch plans for newgames,includingmarketanalysis,USPs,targetaudience insights,pre-order, launchday, andongoinglivemarketingstrategies.- Manage storepublishing,collaboratewithmarketing teams (Community, PR, UA,Influencers, ASO), andcultivatestrongrelationshipswithlicensorstoensurecohesivecampaignsandsynergisticopportunities.Live Game Marketing & Roadmap :- Identifykey moments for livegameactivations,conceptualizeandpresent innovative marketingcampaigns,coordinatemarketing experts toexecutetheannualroadmap, andmaintainstronglicensorrelationshipsfor asset validation and collaboration.Discount & PromotionStrategy:- Developand manage the discountcalendaracrossall platforms, set discountrates,leveragepromotionaltools,conductA/Btesting, and monitor sales performance torecommend optimizations.MarketIntelligence & TrendAnalysis:- Monitorindustrytrends in gaming and marketing, andanalyzedata toextractkey insights for thegamedevelopmentteam.Who would you be working withYou will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance…