Global Mobile App Run Manager F - M H/F chez Lacoste

Les missions du poste

Chez Lacoste, nous nous engageons à faire de l’égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l’égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l’élégance va au-delà du style et où chacun/e d’entre nous a la possibilité de réaliser son plein potentiel.

– Animation & Activation Plan

– With regions, define and secure the deployment of an efficient app animation plan tailored to different markets, ensuring alignment with the overall brand vision and marketing calendar.
– Secure the consistency and the perfect execution on the App of each activation driven by Media, marketing, commercial, CRM, etc.
– Work closely with transversal teams to ensure app-exclusive campaigns and activations align with broader brand initiatives.
– Recommend app-exclusive campaigns, special content needs, and events to engage users and enhance their app experience
– Feed Branding digital team based on your App success background and our business & brand app ambition, to define the best activations and advantages to launch on the app, to strongly increase user engagement.
– Support media team in push notifications and smart alerts activation plan based on user interests and behaviors

– App Performance Management

– Analyze and monitor the app’s performance across various international markets, leveraging KPIs to optimize user engagement, retention, monthly active users, conversion rate, etc.
– Collaborate with Mobile App Product feature team in strategies definition to improve app functionality and performance while ensuring alignment with regional business goals.
– Recommend A/B test to optimize the App journey and its efficiency
– Build and share performance dashboards to feed regions and digital product teams to improve the global performance of the App
– Define and challenge on what to incentive markets (App download, retention rate, share of sales by the app, etc..)

– E-Merchandising Optimization

– Co-define with Global Emerch the app’s e-merchandising strategy by optimizing product displays, promotions, and navigation to maximize sales, monthly active user, session time, etc.
– To boost engagement, recommend product exclusive and personalization strategies
– Collaborate with cross-functional teams to implement best practices for product assortment, seasonal campaigns, and promotional events

– Omni Channel Vision & Strategy

– Ensure seamless integration of the app within the brand’s omnichannel ecosystem, creating synergies between physical stores, e-commerce platforms, and the app.
– Advocate for the app’s role as a key touchpoint in the customer journey
– Work with e-commerce and retail teams to create seamless digital-to-physical experiences
– Support media team in geo-targeted offers recommendations when users are near a store or relevant location

– Innovation & Continuous Improvement

– Recommend enhancements and improvements for the app based on market trends, user feedback, and performance data.
– Stay ahead of mobile trends, competitor activities, and emerging technologies to suggest new features and improvements.
– Collaborate with product and tech teams to prioritize and implement updates that enhance the app’s functionality and user experience.

– Community Facilitation & Stakeholder Management

– Build and nurture a community of app-related stakeholders, including internal teams, regional managers, and external partners, to ensure alignment with business and brand objectives.
– Act as a facilitator and key point of contact for regions, providing support, training, best practices and resources to local teams.
– Facilitate knowledge-sharing across regions to drive app success globally
– Build the communication with financial team on app performance and its specificities for the executive committee.

Le profil recherché

Qualifications

The ideal candidate has a background in marketing or commercial roles and possesses substantial experience in managing app operations, particularly in a retail or service-driven environment.

Experience:

– Proven track record of 3 years minimum managing the in-app strategy, operations and animation of a mobile app, ideally within a retail environment.
– Experience in animation of the app, e-merchandising specificities, app performance optimization, and omnichannel integration

Skills:
– Fluent in english
– Strong analytical capabilities to interpret app performance data and drive actionable insights.
– Strong organizational skills with the ability to manage multiple markets and stakeholders simultaneously.
– Excellent communication and interpersonal skills to engage with diverse teams and foster a sense of community
– Third parties (search, reco, perso)

Mindset:
– Strategic thinker with a customer-centric approach.
– Proactive, solution-oriented, autonomous and innovative, with a passion for mobile experiences and digital excellence.
– Ability to work in a fast-paced international environment and adapt to evolving business needs.

Bienvenue chez Lacoste

Chez Lacoste, nous nous engageons à faire de l’égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l’égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l’élégance va au-delà du style et où chacun/e d’entre nous a la possibilité de réaliser son plein potentiel.

– Animation & Activation Plan- With regions, define and secure the deployment of an efficient app animation plan tailored to different markets, ensuring alignment with the overall brand vision and marketing calendar.- Secure the consistency and the perfect execution on the App of each activation driven by Media, marketing, commercial, CRM, etc.- Work closely with transversal teams to ensure app-exclusive campaigns and activations align with broader brand initiatives.- Recommend app-exclusive campaigns, special content needs, and events to engage users and enhance their app experience- Feed Branding digital team based on your App success background and our business & brand app ambition, to define the best activations and advantages to launch on the app, to strongly increase user engagement.- Support media team in push notifications and smart alerts activation plan based on user interests and behaviors- App Performance Management- Analyze and monitor the app’s performance across various international markets, leveraging KPIs to optimize user engagement, retention, monthly active users, conversion rate, etc.- Collaborate with Mobile App Product feature team in strategies definition to improve app functionality and performance while ensuring alignment with regional business goals.- Recommend A/B test to optimize the App journey and its efficiency- Build and share performance dashboards to feed regions and digital product teams to improve the global performance of the App- Define and challenge on what to incentive markets (App download, retention rate, share of sales by the app, etc..)- E-Merchandising Optimization- Co-define with Global Emerch the app’s e-merchandising strategy by optimizing product displays, promotions, and navigation to maximize sales, monthly active user, session time, etc.- To boost engagement, recommend product exclusive and personalization strategies- Collaborate with cross-functional teams to implement best practices for product assortment, seasonal campaigns, and promotional events- Omni Channel Vision & Strategy- Ensure seamless integration of the app within the brand’s omnichannel ecosystem, creating synergies between physical stores, e-commerce platforms, and the app.- Advocate for the app’s role as a key touchpoint in the customer journey- Work with e-commerce and retail teams to create seamless digital-to-physical experiences- Support media team in geo-targeted offers recommendations when users are near a store or relevant location- Innovation & Continuous Improvement- Recommend enhancements and improvements for the app based on market trends, user feedback, and performance data.- Stay ahead of mobile trends, competitor activities, and emerging technologies to suggest new features and improvements.- Collaborate with product and tech teams to prioritize and implement updates that enhance the app’s functionality and user experience.- Community Facilitation & Stakeholder Management- Build and nurture a community of app-related stakeholders, including internal teams, regional managers, and external partners, to ensure alignment with business and brand objectives.- Act as a facilitator and key point of contact for regions, providing support, training, best practices and resources to local teams.- Facilitate knowledge-sharing across regions to drive app success globally- Build the communication with financial team on app performance and its specificities for the executive committee.